aura
/ˈɔːrə/ · noun
the distinctive atmosphere or quality that seems to surround and be generated by a person, place or a thing
A Digital Branding Boutique
AURA Branding Solutions
AURA is a boutique branding studio where creativity meets science. We specialize in powerful, custom-crafted digital marketing solutions tailored to the distinct needs of each brand we serve.
Breaking away from one-size-fits-all strategies, we rely on insight-driven approach where every campaign is grounded in the latest scientific research. Digital solutions are tailored to specific industries, product categories and audiences, ensuring that each brand narrative is informed, intentional, and impactful. Whether you’re launching a new business, repositioning an existing brand, or targeting a niche audience, AURA delivers branding solutions that are as strategic as they are visually compelling.
Founded by Dr. Khushboo Vaishnav, AURA operates at the intersection of aesthetic finesse, academic rigor, and applied strategy. With her expertise steeped in marketing theory, personal branding, and mass communications, Dr. Vaishnav brings a scholarly yet actionable approach to modern branding.
The Founder
Dr. KHUSHBOO VAISHNAV (Ph.D.)
A professor, an academic, and consultant specializing in Marketing and Strategy, Dr. Vaishnav has earned her Ph.D. from IBS Hyderabad in 2024. Her doctoral research titled Endorsements on Social Media: Investigating the Differential Effect of Source Type on Consumers’ Purchase Intentions, was internationally recognised by the prestigious Academy of Marketing Science, USA in the same year.
Her research focuses on the convergence of personal branding, consumer behavior, and digital influence, with notable research on Social Media Influencers published in the International Journal of Consumer Studies, an ABDC A-listed marketing journal.
Currently, Dr. Vaishnav serves as an Adjunct Faculty member at the Goa Institute of Management, India, where she brings cutting-edge, research-based insights into the classroom—particularly in executive education and industry-focused programs.
Business Branding
Full grown businesses aiming to extend their impact in the digital ecosystem.
Ideal for: Companies, Corporates and Organizations.
Personal Branding
Individuals thriving to capitalise their skills and passions using digital tools and channels.
Ideal for: Creators, Influencers, Working Professionals, Employees and Students.
Entrepreneur Branding
Visionaries aspiring to create digital impression by integrating both Personal and Business branding.
Ideal for: Start-ups, SMEs/MSMEs, Home-grown D2C ventures.
what we Offer
CONSULTANCY
Customised Consultation Services
RESEARCH
Qualitative & Quantitative Research
ACADEMY
Weekend Courses & Webinars
What We do
Digital Brand Strategy
A strategic blueprint for your brand to maximize digital influence.
Tailored Digital Branding Approaches for Various Individuals, Industries, and Products.
Social Media Marketing
Craft vibrant social media channels that connect, inspire, and grow your brand.
Facebook, Instagram, YouTube, X, LinkedIn, Snapchat etc.
Content Development
Shape the aesthetic and informative components of your digital content.
Design Elements, Media Formats and Copy Development.
Online Advertising
Promote your brand through third party digital channels.
Google Ads, Google My Business, Meta Business Suite, Social Media Ads.
Data Intelligence
Leverage data to gain consumer insights.
Web Analytics, Buyer Personas, Target Profiling, Sentiment Analysis.
Influencer Marketing
Amplify your brand’s voice by harnessing the power of creator economy.
Collaborations, Content Strategy and Consumer Engagement.