Dr. Khushboo Vaishnav is a professor, researcher and a consultant in Marketing & Branding.

She is a faculty of Marketing at the Goa Institute of Management, India teaching Digital Marketing. Her students’ profile ranges from undergraduate students to senior executives in corporates.

A Ph.D. in Marketing & Strategy, her thesis was selected at the Doctoral Competition for Conceptual Articles in 2024 held by the Academy of Marketing Sciences (USA). Her research on Social Media Influencers has been published in the International Journal of Consumer Studies, an A-listed Marketing Journal.

Through her consultancy AURA, she trains students, corporate executives, professionals, entrepreneurs and influencers to build their personal brands on digital platforms.